Social Media Marketing
In Germany alone, around 68% of the population aged 14 and older use social media platforms such as Instagram, Facebook, Twitter, YouTube, or Xing/LinkedIn on a daily basis. This figure shows that social media is not just a temporary trend that can be ignored. Companies are leveraging this development to attract attention and acquire new customers through an additional channel.
It is important for companies to stand out. Today, simply writing good text is no longer sufficient; content must also be relevant, target a specific audience, and first and foremost capture the reader’s attention. The slogan “Content is King”should always guide content creation. In this context, it is important to feed users with interesting and informative content, which strengthens customer relationships and ensures that a customer prefers your product or service over others and eventually becomes a loyal fan.
However, it is also crucial to clarify from the beginning that integrating social media channels will not immediately increase sales by 50% overnight, as one might wish. The most important rule, according to Markus Hetzenegger, Founder and CEO of NYBA Media GmbH, is:
“Consider time and engagement. Social media is not an overnight revenue tool but should become a daily habit to measurably achieve long-term success.”
Why Should Companies Maintain Social Media Channels Daily?
Here are five reasons why a company, whether B2B or B2C, should actively use these communication channels:
- Attention Grabber:
Interesting and engaging content draws visitors’ attention and encourages them to learn more about your business. This can already be considered free advertising. At the same time, users make an initial evaluation of whether they perceive your company and products as useful or less valuable. Engaging content is not only viewed by existing customers but also attracts new customers who may choose your service over competitors based on explanatory videos or informative content. - Brand Image Building:
What image do you want your company to project, both internally and externally? Social media allows you to communicate a specific opinion or stance. This can positively strengthen your brand and ultimately increase its overall value. - Customer Support and Communication on a New Level:
Social media provides a chance to communicate with both potential and existing customers on a completely new level. Many users use your social media presence to ask questions, provide feedback, or express criticism. We probably experience this ourselves: if something goes wrong, we don’t hesitate to voice criticism; if something goes well, we often remain silent. Social media opens new opportunities for direct interaction. By responding promptly and politely, minor mistakes often become insignificant. You can also ask your audience questions directly — for example, to plan an event, determine which day works best, or choose a color for a new product launch. Communicating with your audience directly is often the simplest way to gather insights. - Building Trust and a Community:
This is perhaps one of the most important points. Nowadays, consumers are overwhelmed by offers. Companies can stand out by presenting a trustworthy social media presence, showcasing products or services in an informal environment. This allows visitors deeper insights into production processes or daily operations, demonstrating transparency and creating a sense of familiarity. Trust grows as a result, influencing future purchasing decisions. Studies show that 82% of consumers repeatedly use services or products they trust, and 78% prefer familiar brands when shopping. - Viral Effects:
You’ve likely heard of videos going viral, but what does that mean? Essentially, a viral video is one that you publish online and which gets liked, shared, and commented on by other users. Their friends then see the video, repeat the process, and the cycle continues. This creates significant potential for businesses to achieve wide-reaching visibility.
Social media offers even more advantages beyond these points, such as improving your SEO performance, recruiting new employees, increasing sales through promotions advertised on social platforms, and much more.
