Operating System for Ticket Demand
Your Marketing Partner
for Sold Out Shows.
We help live entertainment brands and promoters sell more tickets through AI-driven digital marketing. The result: higher revenue, stronger ROI, and sold-out shows.
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+1,200 events per year trust us
We help live entertainment brands and promoters sell more ticketsthrough AI-driven digital marketing. The result: higher revenue,stronger ROI, and sold-out shows.
We turn data into
sold-out shows.
We sell out your tickets faster and more efficient than anybody else in the market.
NYBA is Europe's leading performance marketing company for live entertainment. Powered by proprietary AI, we put your tickets in front of the right audience — at the right moment, on every channel that matters.
Trusted by Live Nation GSA and Italy, TEG, Cirque du Soleil, F1, BBC Earth and major promoters worldwide and +100 independent promoters.
For our clients:
+3,3 Mrd. €
Revenue generated
+400 Mio. €
Invested in ads
1,3 Mrd. €
Insights
The platforms we work with
"NYBA is the leading marketing company for live entertainment"
Being named one of the best advertising companies by TikTok validated our approach: combining bold creativity with data-driven strategies to create extraordinary advertising. This recognition is just the beginning of our journey with our clients.
About NYBA AI
Our work speaks for itself — and apparently so does the industry. Here's what leading voices in live entertainment and marketing are saying about NYBA.
Published in
TikTok Ad Awards
"Best Performance"
Over 20 million impressions and a 130x ROAS: these are the results ofthe TikTok Ads campaign for the Blue Man Group, which has now become the first official TikTok case study for live entertainment.
Our projects
Because great shows deserve full houses.
The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the very first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA was able to prevail by a large margin. NYBA has established itself as a relevant partner for Live Nation in the area of performance marketing. The young agency provides us with extensive expertise both with strategic issues and operational implementation and takes over the entire online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team use innovative ideas and perfectly coordinated campaigns to effectively achieve our goals and target groups and achieve an above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are pleased to continue working with NYBA.
Katharina Wenisch
LIVE NATION
How to sell
tickets online (fast)
Discover our expertise for yourself in a first virtual consultation.
FAQs
Got questions about how we work, what results to expect, or whether NYBA is the right fit for your events? We've got you covered.
We combine proprietary AI technology with performance-driven digital marketing to target the right audience at exactly the right moment — people who are genuinely interested and ready to buy. No wasted budget, just results.
We run campaigns across all major platforms including Meta (Facebook & Instagram), TikTok, Google, YouTube and X. Our strategy is always tailored to where your specific audience is most active.
Yes. Whether you're promoting a local comedy show or a stadium tour with 50,000 seats, we scale our approach to fit your event. Our track record includes everything from theater productions to artists like Adele and Coldplay.
Simply request a free initial consultation on our website. We'll get on a call to understand your goals, assess the potential we see for your events, and take it from there — no commitment required.