Demand Forecasting
Predict ticket demand per event, per day, with confidence bands you can plan against.
Today
Powering 1,200+ events a year
The Intelligence Layer
Behind Modern
Ticket Sales
NYBA predicts ticket demand, automates campaigns on every channel and sells out shows. 75M+ tickets sold for the world's biggest live brands. Now it's your turn.
Meet NYBA
The leading marketing software for ticketed experiences.
Built to sell more tickets for concerts, festivals, shows, sports,
attractions and experiences.
Trusted by the world's biggest live entertainment brands
%20(1).png)
+ 100 more
Ticket sales shouldn't be
guesswork.
Every entertainment brand sits on years of valuable data, and still ships campaigns on instinct.
Unpredictable demand
Last-minute sales swings make planning impossible.
Disconnected data
Ticketing, CRM, ads and analytics live in silos.
Slow reporting
Insights arrive days after they could drive a decision.
Manual campaigns
Teams spend hours on work AI should automate.
Poor attribution
Nobody knows which channel actually drove the sale.
Reactive decisions
You see what happened, never what will happen.
Budget inefficiencies
Spend leaks into channels with no measurable lift.
Missed revenue
Sold-out events that should have been sold-out earlier, for more.
One platform. Complete ticket intelligence.
Nine interconnected modules. One source of truth. Every signal a ticketed business needs to grow.
Demand Forecasting
Predict ticket demand per event, per day, with confidence bands you can plan against.
Illustrative data
Auto-Campaigns
Run Meta, TikTok, Google and YouTube from one platform.
AI Budget Recommender
Allocate spend to the channels and events with the highest expected return.
Audience Intelligence
Discover the audiences most likely to buy your next show.
Ticket-Level Attribution
Direct integrations with major ticketing platforms, down to every scanned ticket.
Creative & Content Hub
Brief, ship and measure the creatives that actually sell tickets.
Real-Time Reporting
Live dashboards for revenue, ROAS, funnel and pacing in one view.
Next Best Action
AI recommends the single move that will drive the most ticket revenue right now.
Growth Actions
Proven growth plays that unlock incremental revenue across channels and markets.
Auto-Campaigns
Run Meta, TikTok, Google, YouTube, Spotify, BeReal, Pinterest and Reddit from one platform.
AI Budget Recommender
Allocate spend to the channels and events with the highest expected return.
Audience Intelligence
Discover the audiences most likely to buy your next show.
Ticket-Level Attribution
Direct integrations with major ticketing platforms, down to every scanned ticket.
Real-Time Reporting
Live dashboards for revenue, ROAS, funnel and pacing in one view.
Revenue€412K
ROAS4.8×
Pacing92%
Next Best Action
AI recommends the single move that will drive the most ticket revenue right now.
Recommended
Shift budget to the channel with the strongest pacing.
Highest expected upliftCreative & Content Hub
Brief, ship and measure the creatives that actually sell tickets.
Growth Actions
Proven growth plays that unlock incremental revenue across channels and markets.
From raw data to sold-out shows
01
Connect
We plug into your ticketing and ad accounts.
02
Predict
Our AI finds the people ready to buy, on every channel.
03
Sell out
Campaigns optimize in real time until the show is full.
Plugs into your ticketing
Direct integrations with the major ticketing systems give every campaign ticket-level attribution. We optimize toward sold tickets, not clicks.
Setup in days, not months.
Architecture
Where NYBA sits in your stack
NYBA reads every ticket sale from the systems you already run, forecasts demand, and pushes budget into the campaigns that actually sell. One layer, no replatforming.
Your own data
Website & shop
CRM & email
Box office
Historic sales
Ticketing systems
AI Core
- Demand forecasting
- Ticket-level attribution
- Automation
- Audience intelligence
- Reporting
Your team
- Live dashboard
- Alerts
- Weekly reports
- API & exports
Ad platforms
Live in days, not months.
AI that understands demand
A purpose-built model trained on billions of ticketing signals, not a generic LLM dressed up as a dashboard.
Inputs
Presale curves
Audience signals
Pricing
Seasonality
Market demand
Creative performance
AI CORE
Outputs
Demand forecast
Revenue prediction
Budget allocation
Audience discovery
Next best action
Built for every ticket business
Forecast festival demand months in advance.
From lineup announcement to gate, NYBA models every wave of demand and routes spend where it sells tickets fastest.
Predictive demand modelling
Multi-touch attribution
Audience intelligence
Automated optimization
Demand forecast per on-sale wave
Budget routed to the fastest-selling markets
Ticket-level attribution across all channels
Sell every show. In every market. Profitably.
Route-level forecasts that tell promoters which markets to push, which to hold and which to add.
Predictive demand modelling
Multi-touch attribution
Audience intelligence
Automated optimization
Demand forecast per show date
Budget routed to the fastest-selling markets
Automated campaigns across Meta, TikTok, Google and YouTube
Year-round demand intelligence for resident shows.
Replace seasonal guesswork with rolling forecasts for every performance and every run.
Predictive demand modelling
Multi-touch attribution
Audience intelligence
Automated optimization
Demand forecast per show day
Softening windows flagged before they hit
Ticket-level attribution per performance
Maximize every match-day economy.
Demand signals across seasons, fixtures and rivalries, translated into campaign decisions.
Predictive demand modelling
Multi-touch attribution
Audience intelligence
Automated optimization
Demand forecast per fixture
Budget routed to the fastest-selling segments
Season-ticket and single-ticket attribution
Turn footfall into a forecastable line.
Daily and seasonal demand modelling for attractions, museums, theme parks and immersive experiences.
Predictive demand modelling
Multi-touch attribution
Audience intelligence
Automated optimization
Demand forecast per visit day
Budget routed to the strongest catchment areas
Ticket-level attribution across every entry product
Real results at scale
The scale of the platform
75M+
Tickets sold
€3.3B
Client revenue generated
1,200+
Events per year
10 yrs
Proprietary ticketing data
We turn data into
sold-out shows.
We sell out your tickets faster and more efficient than anybody else in the market.
NYBA is Europe's leading performance marketing company for live entertainment. Powered by proprietary AI, we put your tickets in front of the right audience, at the right moment, on every channel that matters.
Trusted by Live Nation GSA and Italy, TEG, Cirque du Soleil, F1, BBC Earth and major promoters worldwide and +100 independent promoters.
Who We Don't
Work With.
- Fewer than 10,000 tickets per year
- No ticketing system to connect, sales data stays a black box
- Budgets decided by gut feeling, and you want to keep it that way
- Looking for a cheap media-buying service, not a revenue platform
Who We
Work With.
- Promoters, festivals, venues and shows selling 10,000+ tickets per year
- Multiple events or tour stops per year, not a one-off experiment
- Ready to optimize toward sold tickets instead of platform metrics
- Ready to let AI steer budgets and channels in real time
Choose your reality
Take the Blue Pill
Choose comfort, gut feeling, platform reports.
The Old Playbook
Platform reports as truth: Meta, Google and TikTok each claim the same purchase. Add up their reports and every show sold 300% of its tickets.
Budgets by habit: the same channel split for every tour, no matter what the sales curve says.
Problems surface too late: the weak show is discovered one week before the event instead of eight.
Every event starts from zero: no learnings carried over, while others compound a data advantage.
Take the Red Pill
Welcome to reality. Optimized toward sold tickets.
NYBA OS (No Guesswork)
Sell out without micromanaging: NYBA AI predicts demand and steers budgets, channels and audiences in real time. Your team keeps the final say.
Decisions from 75M+ tickets: every prediction is backed by thousands of comparable campaigns across 25 markets. Ten years of learnings, available from day one.
Measured at the box office: every campaign is optimized against real ticket sales from your ticketing system, not platform attribution.
Every channel, one system: Meta, Google, TikTok etc, orchestrated from one platform. Budgets shift to what actually sells.
Free demo, no commitment.
"From the very first pitch, we knew NYBA would be our new partner. With an average ROAS of 6, they take over the entire online marketing for our artists, family entertainment and festivals."
Katharina Wenisch
Live Nation
+1,200 events per year trust us
We help live entertainment brands and promoters sell more tickets through AI-driven digital marketing. The result: higher revenue, stronger ROI, and sold-out shows.
Press
About NYBA AI
Our work speaks for itself, and apparently so does the industry. Here's what leading voices in live entertainment and marketing are saying about NYBA.
The operating system for
the global ticketing industry.
Live entertainment is where we started: concerts, festivals, theatres, arenas. But every ticketed business runs on the same demand physics. Museums, theme parks, attractions and immersive experiences: NYBA builds the Revenue OS that makes ticket sales predictable, measurable and scalable for all of them.
We help sell more tickets through AI, automation and data-driven marketing.
Questions, answered
How is NYBA different from an agency?
Agencies sell hours. NYBA is a Revenue OS: our AI predicts demand, allocates budgets and optimizes campaigns in real time, while a dedicated expert team acts as the layer on top for strategy, creative and onboarding. You get software scale with senior judgment.
How does NYBA connect to my ticketing setup?
The platform integrates directly with the major ticketing systems. That gives campaigns ticket-level attribution: we see which ad sells which ticket and optimize toward sold tickets instead of clicks.
Who owns the data?
Your first-party data, audiences, CRM, tracking, GA4, pixels and dashboards are built on your infrastructure and remain fully yours, including after the contract ends. Campaigns run through NYBA's ad accounts, which is how every client benefits from 10 years of proprietary ticketing data.
What does it cost?
A hybrid model: a platform license plus a performance-based component, so our incentives align with your ticket sales. Pricing depends on volume; we walk you through it in the demo.
Which channels does the platform cover?
Meta, TikTok, Google and YouTube campaigns are created, managed and optimized from one platform, with real-time reporting.