How Google Supports Nonprofits with Ad Grants
Google supports nonprofit organizations through Ad Grants. The program provides NPOs with an advertising budget of $10,000 per month to run ads on Google. Organizations can access the Google Ads search network.

This allows nonprofits to raise awareness for their cause at no cost. By increasing the visibility of their information, organizations can achieve more conversions, such as donations.

To benefit from the Google Ad Grants program, nonprofit organizations, charities, and other NPOs can register with Google for Nonprofits. The process to activate Ad Grants can take up to five business days. During activation, an Ad Grants account is created, so no additional Google Ads account is required.

To be eligible for participation in the Google Ad Grants program, organizations must meet specific requirements, which may vary by country.

Eligibility requirements for the Google Ad Grants program in Germany:

  • The organization must have the status of a registered nonprofit in Germany, granted by Stifter-helfen.de, the regional representative of TechSoup Global.
  • Organizations must be one of the following: (1) tax-advantaged corporations, (2) nonprofit associations without commercial profit goals, or (3) nonprofit foundations without commercial profit goals.
  • Every organization must comply with the additional terms of use for Google for Nonprofits.

‍

Julia Liebl
Business Development
Julia Liebl
Business Development

Julia Liebl ist für den Bereich Business Development der NYBA Media GmbH verantwortlich. Die gebürtige Regensburgerin absolvierte Ihr Masterstudium an der Hochschule Düsseldorf. Währenddessen begann Sie sich intensiv mit den verschiedenen Disziplinen des Marketing zu beschäftigen, wobei Ihr Herz für Digitales Marketing schlägt.