What is the Creator Marketplace on TikTok?

The TikTok Creator Marketplace (TCM) is a central platform that connects advertisers with over 500,000 content creators on TikTok. It provides up-to-date insights and statistics about creators and their content. With powerful filters, advertisers can search based on specific criteria such as audience age, gender, or content themes.

This allows brands to find the creators that best fit their campaign, invite them to collaborate, and get in direct contact. During the campaign, a built-in reporting tool provides detailed performance insights, making campaign planning and optimization easier.

All creators on the platform meet minimum requirements of 100,000 total followers and 100,000 likes within the last 28 days, ensuring a high level of quality.

What are the benefits of collaborating with content creators?

Partnerships with TikTok creators are becoming increasingly popular, as they offer strong advantages for promoting products and services.

Credibility
For new or lesser-known products and services, building trust can be challenging. Creators accelerate this process by personally endorsing the brand. Their reach and reputation create instant credibility, which drives faster conversions. Formats like unboxing or testing videos give an authentic look at the product in action, further boosting trust.

New Audiences
Creators bring their own communities, which helps brands expand beyond their usual audience. This makes it possible to reach people who might otherwise never have encountered the product or service.

Expertise
TikTok creators are experts in content production, trends, and features on the platform. They provide full support to ensure campaigns are executed creatively and effectively.

Proven Performance (Source: TikTok)

  • Average engagement rate: 9.38% with creator videos
  • Average ad recall: 62% with creator videos
  • 14% higher CTR compared to non-creator videos
  • 70% higher view rate compared to non-creator video

How much does working with TikTok creators cost?Costs vary depending on the creator, their reach, and engagement rate. While exact numbers differ, typical ranges are:

  • 100K–500K followers → usually a three-digit fee (€) per post
  • 500K+ followers → usually a four-digit fee (€) per post
  • 1M+ followers → often around €2,000 per post or more

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