TURNING CLICKS INTO
SOLD-OUT SHOWS.
We help live entertainment brands and promoters sell more tickets through AI-driven digital marketing. The result: higher revenue, stronger ROI, and sold-out shows.
Published in
The algorithm behind sold-out shows đź§
Ever wondered why so many live events don’t sell out?
You’re probably using the full range of tactics—billboards, print, social media, email marketing, influencers, PR, partnerships. Perhaps even radio and TV. That’s great! These tried-and-true methods used to work a charm, but times have changed.
The Problem:
No Clear ROI
Do you truly know which touchpoints are driving ticket sales? Do you know what the ROI on your marketing spend is? Or are you relying on how things have always been done in the hope that it´s “good enough”? Not sure?
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You’re not alone.
The Solution:
AI-Powered Precision
Here’s the thing: if you can’t measure it, you can’t improve it. And that’s where NYBA steps in. We bring precision and clarity to your marketing and ticket sales.
By harnessing our proprietary AI alongside performance-driven digital marketing, we pinpoint the ideal customer—only when and where they’re most likely to buy. We target people who are genuinely interested and have the means to purchase, ensuring none of your budget is wasted.
This streamlined approach powered the most successful TikTok campaign of 2023 for the Blue Man Group, boasting an ROI of 130x.
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To this date, we’ve moved over 75 million tickets across Europe—and we’re just warming up. We’ve propelled campaigns for top-tier artists like Adele, Coldplay, Depeche Mode, The Weeknd, Madonna and iconic festivals such as Lollapalooza, Rolling Loud, World Club Dome. We´ve run the campaigns for comedians like Dave Chappelle, Chris Rock, Ricky Gervais, Morgan Jay or Tova Leigh, theater shows productions like Mamma Mia and Cirque du Soleil as well as major sporting events like WWE, Night of the Jumps, E1 Series or the Formula E.
+1 billion m. impressions
+350 million m. reach
+500 million m. views
+75
mio. tickets sold
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Why work with NYBA?
Discover our expertise for yourself in a first virtual consultation.
Apply for a meeting
Request a free initial consultation on our website and answer a few questions about your company and your shows.
First check-in
We will call you personally to clarify the final details and prepare our appointment in the best possible way.
Virtual consultation
We will discuss your goals and the potential we see in a joint call. If we think we can help you, we’ll progress from there.
Long-term cooperation
If all prerequisites are met, we may take over the online ticket marketing for your company following our consultation
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TikTok Ad Awards 2023
"Best Performance"
Over 20 million impressions and a 130x ROAS: these are the results of the TikTok Ads campaign for the Blue Man Group, which has now become the first official TikTok case study for live entertainment.
Our projects
Because great shows deserve full houses.
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The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the very first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA was able to prevail by a large margin. NYBA has established itself as a relevant partner for Live Nation in the area of performance marketing. The young agency provides us with extensive expertise both with strategic issues and operational implementation and takes over the entire online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team use innovative ideas and perfectly coordinated campaigns to effectively achieve our goals and target groups and achieve an above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are pleased to continue working with NYBA.
Katharina Wenisch
‍LIVE NATION
