Here’s what the Google Tag Manager is and why it’s useful:

The Google Tag Manager (GTM) is a tool that simplifies the implementation of web analytics and tracking tools, such as Google Analytics, TikTok Pixel, or Facebook Pixel.

Key advantages of GTM:

  • You can manage all your tracking tags in one central location.
  • You don’t need to edit your website, online store, or app’s source code for every new tracking tool.
  • The GTM code snippet only needs to be embedded once, after which you can conveniently add other tracking tools (like pixels) within GTM.

How it works:
GTM tracks activities and interactions on your website, which can then be visualized and analyzed in tools like Google Analytics.

For each website, online store, or app, you create a container in GTM. This container holds the tags, triggers, and variables you set up, ensuring your data is correctly captured and categorized:

  • Tag: Defines where the data should be sent.
  • Trigger: Sets the conditions under which a tag is fired (e.g., clicks, visiting a page, form submissions).
  • Variables: Act as placeholders for values that may change, such as product names or prices.
No items found.